Crafty Counsel needed a website which harmonised with their core USP's
Bite sized videos. Curated seminars and events. Built for In House Counsel.View website
Crafty Counsel wanted to shake up the industry with an ambitious, unique and creative platform that allowed for small 90 second clips of videos. They wanted a proof of content small site to try and see if the market was there for it, with very ambitious future plans.
They wanted a site that was easy to manage, utilising services such as Vimeo and Mailchimp to manage videos and signups. They also needed help crafting out an art direction and style to go with in the web canvas. Without a glaring marketing competitor, we worked closely to craft out the user experience and architecture.
Made By Kingfisher delivered a new website for an innovative business (lots of videos) with a beautiful design, on time, on budget. Responsive. Goes above and beyond. Good at anticipating issues and making practical suggestions. Creative.Benjamin White
Bite size videos with fantastic user experience
The website is clean, clear, easy to use and matches it's brief. It's proven a great proof of concept build, with fantastic feedback from the industry. Early indications show great success, 26% of the site's traffic has come from organic search, with a bounce rate of just 44%. Considering the nature of the site, we consider that a huge success.
The site is easy to edit for the Crafty Counsel team, providing all the tools and data capture the site needs in order to be successful. We've worked with the team to integrate Vimeo and Mailchimp in an easy and intuitive way, providing data and statistics in the admin system natively.
We made it easy to embed Vimeo within the management system for easy editing.
The site features a sign-up capture form for ongoing marketing opportunities.
The clean user interface allows for a lots of content, without becoming cluttered.